This rare 1967 concert postcard documents The Who's pivotal American debut, orchestrated by promoter and venue owner Bill Graham at San Francisco's legendary Fillmore Auditorium. Preceding their watershed Monterey Pop Festival appearance, this June performance was promoted through a distinctive series of posters and postcards that became defining artifacts of the San Francisco psychedelic movement. Designed by artist Bonnie MacLean, Graham's creative partner and wife, this postcard exemplifies the artistic innovation that characterized the era's most influential concert promotions.
- Title: The Who and The Loading Zone, 1967
- Musical Artist: The Who, The Loading Zone
- Graphic Artist: Bonnie MacLean
- Medium: Lithograph
- Edition: First
- Year of Printing: 1967
- Signature: N/A
- Paper Size: 4 1/2” x 7”
- Promoter: Bill Graham
- Venue: Fillmore Auditorium
- Reference: BG 68
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